Trademark Litigation and Appeals
Heim, Payne & Chorush delivers comprehensive trademark litigation and global brand protection services for sophisticated intellectual property holders and offers extensive expertise in matters involving non-traditional and complex trademarks, as well as global brand protection strategy.
We cover every stage of the trademark lifecycle, providing decisive representation from initial filings at the U.S. Patent and Trademark Office to high-stakes disputes in district and appellate courts nationwide. Our attorneys provide an insider’s understanding of trademark policy, backed by the firm’s signature technical depth. HPC ensures that our clients’ most valuable brand assets remain protected in an increasingly competitive global marketplace.
HPC has a long, successful track record in district courts and courts of appeal, throughout the United States. Our trademark team is deeply familiar with USPTO practices, enabling us to navigate the technical complexities of federal registrability with precision.
We have successfully represented Fortune 5 and multinational corporations in infringement suits, securing federal injunctions and formulating counter-infringement strategies that prioritize long-term interests.
HPC integrates technical expertise into brand strategy. For organizations with a global footprint, we develop and execute comprehensive protection strategies across multiple jurisdictions, including international trademark disputes, and conduct intellectual property surveys for large-scale portfolios.
This data-driven approach allows clients to allocate enforcement budgets effectively, ensuring that brand protection efforts are both aggressive and economically sound. From cease-and-desist negotiations to the execution of complex coexistence agreements, HPC provides the authoritative counsel required to defend and advance global brand interests and, when necessary, provides the skills to protect clients’ trademarks in court.
The following examples illustrate the firm’s trademark experience for intellectual property holders across diverse industries, ranging from global corporations to major research universities.
- Federal Trademark Infringement Injunctions
- Appellate Advocacy Trade Secret Misappropriation Victory
- USPTO Policy and Registrability Expertise
- Global Brand Protection and Strategy
- High-Tech Sector TTAB Proceedings
- Portfolio Enforcement and Surveys
- Cross-Disciplinary IP Management